The average press release only contains 300 to 400 words.

The best press releases are short and sweet, but writing a great press release that actually gets you exposure in the media takes a lot more work than writing 300 to 400 random words.

In this article, I’m going to show you how to write a press release that gets you publicity in the media, without having to hire an expensive PR agent or firm.

Whether you’re writing a press release for a product launch, an event, a book release, or something else, these are the steps you need to take to get publicity^[1] and attract the attention of the media.

How to Write a Press Release Like a Pro

Learning how to write and submit a press release professionally is more important today than ever before.

That’s because in today’s fast-paced, fact-checked world, reporters rely on press releases to contain all the relevant facts they need in one easy-to-find place. Reporters are busier than ever before so you have to give them exactly what they want and need if you want them to feature you in a story.

A well-written press release can grab a reporter’s attention and get them to feature you and your book in an important piece or story.

If those benefits weren’t enough to get you interested in writing a press release, do you realize Google posts links to press releases in search results? In fact, many of my clients have found their press releases on the first page of Google when they searched for their keywords!

Imagine searching for “new leadership book” and finding your book on the screen! That’s what a press release can do for you, and that’s only the beginning.

Who knows, you might even find your press release on page one of Google for your keywords too!

First, let’s address the elephant in the room.

What Is a Press Release and Why Do You Need One?

A press release is a document, (it can be paper or electronic) that says what’s new about your book or your company. So if you have a new book coming out, that’s news.