Press release vs. email pitch: 500 journalists weigh in on their preference
Content marketing is an ever-evolving industry. With increased competition[1] for media coverage and a shift in outreach preferences by publishers, it’s harder than ever to pitch and earn coverage[2] for your brand. Traditionally, PR specialists have stuck to a press release format to inform and engage their contacts, but with social media, networking apps and constant email correspondence, your prospects may...
READ MORE Press release vs. email pitch: 500 journalists weigh in on their preference