Press release vs. email pitch: 500 journalists weigh in on their preference

Content marketing is an ever-evolving industry. With increased competition[1] for media coverage and a shift in outreach preferences by publishers, it’s harder than ever to pitch and earn coverage[2] for your brand. Traditionally, PR specialists have stuck to a press release format to inform and engage their contacts, but with social media, networking apps and constant email correspondence, your prospects may...

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Democrats Go on Offense – DCCC Chairwoman Cheri Bustos Announces Initial 2020 Offensive Battlefield

House Democrats’ Initial Offensive Battlefield Includes 33 Targeted GOP-Held or Open Seats Washington, D.C. – Today, Democratic Congressional Campaign Committee Chairwoman Cheri Bustos announced that Democrats are charging ahead to expand their Majority by laying out the House Democrats’ initial 2020 offensive battlefield. In a detailed memo prepared by the DCCC, Bustos outlined the Committee’s plan to compete and succeed in...

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WR Play: The Art of Route Running

By Taylor Kolste Clemson Head Football Coach, Dabo Swinney, once said that wide receiver was the worst coached position in all of football. This is because of how technical the position can be, yet how little coached some receivers are. Although route running isn’t the only component of WR Play, I believe it is the aspect that is most technical...

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