Best Buy goes on the offensive with new growth strategy

Dive Brief: At their investors day conference on Tuesday, Best Buy executives — including CEO Hubert Joly — outlined their strategy to advance the electronics retailer from a defensive stance to a growth strategy, dubbed “Best Buy 2020: Building the New Blue,” according to a press release[1]. In its investor day materials, the company said it believes it’s operating in an “opportunity-rich...

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NIKE, Inc. Announces New Consumer Direct Offense: A Faster Pipeline to Serve Consumers Personally, At Scale

BEAVERTON, Ore.–(BUSINESS WIRE[1])–NIKE, Inc. (NYSE: NKE) today introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Leveraging the power of digital, Nike will drive growth—by accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and deepening one-to-one connections. “The future of sport will be...

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