Press releases are still an effective way[1] to get in front of the media and other relevant organizations. Getting the word out about a new product or service or updating the information that the press has about your organization is an important step for greater clarity, accuracy and current news too. Here are a few tips on how to produce...
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Dive Brief: At their investors day conference on Tuesday, Best Buy executives — including CEO Hubert Joly — outlined their strategy to advance the electronics retailer from a defensive stance to a growth strategy, dubbed “Best Buy 2020: Building the New Blue,” according to a press release[1]. In its investor day materials, the company said it believes it’s operating in an “opportunity-rich...
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BEAVERTON, Ore.–(BUSINESS WIRE[1])–NIKE, Inc. (NYSE: NKE) today introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Leveraging the power of digital, Nike will drive growth—by accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and deepening one-to-one connections. “The future of sport will be...
The average press release only contains 300 to 400 words. The best press releases are short and sweet, but writing a great press release that actually gets you exposure in the media takes a lot more work than writing 300 to 400 random words. In this article, I’m going to show you how to write a press release that gets...
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