Social media has quickly become an indispensable tool for both large and small companies. While many have figured out what it takes to drive a successful branding platform and social media campaign, an important component are press releases.
The New Face of Public Relations
Both large and small companies in every industry are now using social media as an integral part of their public relations and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, public relations has become synonymous with social media marketing.
For most businesses, public relations and social media marketing provide a solid foundation and baseline for brand awareness and general marketing campaigns. Before the advent of social media, companies had to go through a long and arduous process of contacting journalists who acted as gatekeepers. However, with social media, press releases are now:
- Key search engine optimization (SEO) tools that help investors, customers, potential employees and other target groups learn about and discover companies online;
- Permanent parts of a company’s public record, findable and downloadable for the foreseeable future; and
- Direct communications tools that can deliver unfiltered messages to the masses.
Why Press Releases Are More Important Than Ever
Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies. Here are some of the main reasons press releases have become so important: